Role — Brand Design, Campaign Design & Motion
Squad Game was an internal SPWR sales competition. For the 2025 campaign, I developed the look and feel and carried it across player spotlights, team announcements, incentive graphics and motion. The red-and-blue identity gave changing content a consistent visual language—and established the foundation for the 2026 evolution.
Company — SPWR
Daniel Hadobas — player spotlight
Erica Torres — player spotlight
Red and blue, angular lettering, triangular framing and high-contrast portraits formed the shared visual language. The draft rosters use the same composition for both squads: the names and team color change while the campaign stays recognizable.
MVP announcements and results carried the identity through the competition. Motion introduces the player, reveals the score and shifts the emphasis without losing the recurring typography, color and framing.
Overall MVP — Blue Squad
Round 2 MVP — Red Squad
Final-round results
Incentive graphics brought product imagery into the campaign. The landscape presentation slides and portrait motion announcements share the red-and-blue treatment, keeping new prizes connected to the rest of the competition.
Round 4 & Round 5 — presentation slides
Round 5 — social motion
The 2025 campaign established the visual foundation for Squad Game. In 2026, the core red-and-blue identity continued with added texture, depth and dimensionality. The system evolved from the same foundation.
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