Role — Brand Design, Campaign Design & Motion
Squad Game is an internal SPWR sales competition. After establishing its identity in 2025, we chose to evolve the system for 2026. The red-and-blue foundation remained; added texture, layering and dimensionality gave the new campaign its own character. I developed and executed the refreshed visual direction across digital graphics, presentation slides and motion.
Company — SPWR
2025 — Establishing the system
2026 — Evolving the system
Red and blue still distinguish the squads. Chrome lettering, textured surfaces and overlapping graphic layers give the 2026 work greater depth. The captains graphic brings those ingredients together at campaign scale.
MVP announcements use the same portrait-led composition, angled names and outlined scores. Incentive graphics bring product imagery into the shared red-and-blue world. Each format keeps its own hierarchy while remaining part of the campaign.
Round 1 — MVP
Round 2 — MVP
Round 1 — Incentive
Round 2 — Incentive
Round 1 — Results
Round 2 — Results
The draft reveals move from the pick number to layered lettering and then the player portrait. Paired red and blue treatments carry the refreshed graphics into the live presentation while keeping the reveal consistent for both squads.
Red Squad — Daniel Hadobas draft reveal
Blue Squad — Adam Hays draft reveal
The campaign emblem also appears on the gear. A small front mark and a larger outline on the back give the shirt a simpler expression of the same identity.
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