Role — Creative Direction, Brand Design, Merchandise Design & Campaign Design
The Drop is a recurring SPWR merchandise program that evolves through seasonal collections. I created the program and own it from the first brainstorm through final execution: concept, seasonal direction, merchandise and apparel design, product graphics, campaign visuals and 3D imagery.
Company — SPWR
Each season introduces a new visual direction, product mix and campaign style while remaining part of the same Drop program. Spring, Summer and Fall each have their own personality, with Winter currently in development.
I designed the apparel graphics and branded product applications alongside the seasonal direction. The Spring tees pair botanical illustration and orange script with mirrored navy typography; the accessories carry SPWR into embroidery and tonal graphics.
Botanical tee — front / back
Typography tee — front / back
Headwear, insulated tote and drinkware — graphic applications across the collection.
I carry the collection’s visual direction through campaign imagery, 3D presentation and promotional assets. These Spring films extend the product graphics into scenes built around the apparel and headwear.
Spring Sector — hat campaign
1985 Grove & Parallax — apparel campaign
View the full Spring campaign on SPWR Social Media.
From Spring’s botanicals and mirrored type, Summer moves into pinstripes, racing graphics and “Stay Loud” apparel.
I developed Summer’s merchandise graphics around a different mix of products. The custom jersey combines pinstripes and wide SPWR lettering with a motorcycle and racing flags on the back. The tee, headwear and sport pieces use their own graphic treatments within the collection.
Custom jersey — front / back.
Stay Loud tee — front / back.
Headwear and sport pieces — patches, spaced lettering and outlined type.
Fall brings a quieter palette and a heritage direction: SunPower script, varsity lettering and an 85 crest across heavier apparel and corduroy headwear.
I designed a family of graphics that could shift in scale and placement across each piece. The oversized tee gives the crest and script room to lead; the long sleeve uses a smaller chest mark. The jacket carries Heritage lettering, while the cap translates SPWR into an embroidered monogram.
Oversized tee — back graphic.
Long sleeve — crest and script.
Jacket — Heritage lettering.
Corduroy cap — embroidered monogram.
The seasonal direction continues through the presentation and social carousel: wood-textured lettering, autumn hills and product compositions that keep the garment graphics central.
Fall carousel — oversized tee.
Fall carousel — long sleeve polo.
Coming Soon — currently in development.
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