Role — Brand design, event design & environmental graphics
SPWR Summit was a company conference that needed a visual presence distinct from SPWR’s everyday brand. Working from an existing Summit logo, I developed the broader event identity across the stage backdrop, pull-up banners, badges, step-and-repeat, presentation deck and supporting graphics.
Company — SPWR · Year — 2025
Summit logo — Existing, supplied identity
My creative director and I chose a yellow-and-black direction outside SPWR’s standard palette so the conference could have its own recognizable character. I extended that direction into a consistent system of typography, textures, circular graphics and event materials.
The stage backdrop, signage and presentation materials brought the same visual direction into the conference room. Large-scale graphics held together behind the speakers, while the presentation screens carried the event identity through the program.
The system also had to work at the scale of an attendee’s name badge. A strong yellow header, clear information hierarchy and coordinated lanyard connected these functional pieces to the larger event graphics.
Name badge — Template
The same yellow-and-black direction carried into itineraries and speaker quote graphics. Shared typography, event marks and image treatments connected practical information with the conference’s live moments.
I also designed six stickers for Summit, bringing a playful mix of illustrated objects, characters and SPWR lettering to the event collateral.
The recap brings the stage, attendees and event graphics together in context.
Create with me