Role — Brand Design, Motion Design, Event Design
SPWR Awards was a live company awards event for sales representatives. Working from an existing Awards logo, I developed the broader visual language across motion graphics, stage visuals, nominee content and supporting event graphics. The logo was already in place; my contribution was the system surrounding it.
Company — SPWR
Silver and gold ribbons, monochrome portraits and clear type connect the award sequences. Category, placement and winner change within the same structure, carrying a consistent treatment through the show.
Top Performer — Setter / Mitch Penrose
Top Performer — Closer / Cameron McDaniel
The existing mark is one part of a broader visual system. I extended the treatment through composition, typography and recurring imagery, from nomination messaging to the screens surrounding the stage. Static applications use the same ribbon forms and dark palette as the motion.
Nomination email — a static application of the show’s visual language
The event visuals carried across the main stage and the venue’s wraparound screens. These photographs show the system at its intended scale: a backdrop for the award announcements, with matching graphics visible throughout the room.
Stage application — the graphic behind the live awards presentation
Screen detail — the existing Awards logo within the event treatment
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